![]() ![]() Hard drives are seen as keeping a large share of the market though as customers seek to accomplish additional tasks with their players. The 4GB to 5GB player is an area where the battle between flash and hard drive is likely to be most intense, as flash prices come down and capacities go up. The iPod mini and rivals with similar size players use hard drives from Hitachi, Cornice and others. But flash memory is also becoming available in those sizes. "It is going to, over time, fill the niche that these 1-inch hard drives are filling," said Joe Sipher, senior vice president of marketing for Virgin Electronics, which offers both flash-based and mini hard-drive-based players.īaker agrees that flash could serve that niche well. "The reason (mini hard-drive players) are popular is that 4 to 5 gigabytes holds a nice amount of music for most people-700 to 1,000 songs. Most people don't need a heck of a lot more than that," he said. "Coming out with 10GB drives (in mini hard-drive players) at $250 doesn't really do a lot for the market. People aren't looking for bigger capacities.
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